Guide · Restaurant video
Restaurant video marketing in Mallorca: what to film first
A restaurant video should help someone imagine an actual meal, not just admire an edit. For a restaurant in Palma, Sóller or Santa Ponsa, the useful starting point is a clear occasion, real food and an easy next step.
Start with the table you want to fill
Choose a specific booking problem before opening the camera app. You might need earlier dinner reservations, weekday lunches or advance enquiries for group meals. Give each problem its own short brief: who is deciding, what they need to know and what action they should take. A local lunch guest and a visitor organising a birthday should not receive the same message simply because both enjoy food.
Write three practical video ideas from that brief. Show the lunch experience from arrival to coffee, explain how a group can enquire, or introduce an evening atmosphere with the actual dining room. Put the relevant action on screen and in the caption. Check the booking link on a phone and remove any step that leaves someone wondering which service or date they are requesting.
Capture a truthful, reusable footage library
Plan a short filming session around normal preparation rather than trying to document an entire busy service. Capture the entrance, a table setting, staff preparing one signature dish, the finished portion and a wide view of the room. Record vertical compositions with space for captions. Take clean stills too, so the same session can support a menu announcement, a carousel and several video openings.
Use the actual dish as served, including its normal garnish and portion. Ask staff and identifiable guests for permission before filming them. A real camera shoot is better for texture, steam, cooking technique and the atmosphere of a working kitchen. AI can help with campaign mood and graphic variations, but it should not invent a dish, terrace or sea view that a guest expects to find.
Build short edits with different jobs
Give each edit a single role. A discovery Reel can open with the finished plate, move to preparation and close with the restaurant name and location. A practical booking video can begin with the dining room and answer questions about the occasion. Keep text readable without sound, use licensed audio and preview the result inside the intended placement so interface buttons do not cover important information.
Create several openings from the same honest footage: a chef’s hands, a table ready for dinner or a close view of the plate. Change one element at a time when comparing them. For international guests, prepare separate Spanish, English or German captions rather than squeezing every language onto one frame. Keep dish names, opening hours and booking details consistent across versions and the destination page.
Match the calendar to real availability
Use your own service calendar to decide what to publish. Before a seasonal reopening, show what is actually ready and confirm when reservations open. During busy periods, feature services that still have capacity instead of promoting a fully booked evening. For quieter months, explain a genuine reason to visit, such as an indoor dining experience or a menu that is currently available, without inventing events or offers.
Keep a simple weekly board with the footage needed, approval owner, publication date and booking destination. Leave room for changes to dishes or opening times. Organic posts can answer repeated guest questions; paid social creative can test a defined occasion with a dedicated link. Ad management and media spend are separate tasks, so agree who handles targeting, budgets and replies before launching any campaign.
Make the first brief small and measurable
Start with one service, one audience and a handful of edits rather than an undefined request for more visibility. Record the starting point for booking enquiries and use tagged links where your booking setup allows them. Review which videos bring useful questions, menu visits and completed reservations. Views can show reach, but they do not establish that someone booked or that the video caused a sale.
Ia Mallorca can create AI video, campaign imagery and paid social creative using your real material for the restaurant itself. First concepts arrive in 48–72 hours; a one-off creative pilot is €490, with taxes extra. Posting, ad management and media spend are quoted separately. To begin, send the current menu, approved footage, booking link and the service you want to support, with any restrictions clearly marked.
Frequently asked questions
Can AI create our food videos?
AI can support mood, transitions and campaign variations. Any identifiable dish must be based on your real material; use a camera for accurate preparation and presentation.
Do we need to film every week?
Not necessarily. Build a reusable library, then refresh it when dishes, staff permissions, opening times or the dining experience change.
Which language should we use?
Match the intended audience. Separate Spanish, English or German versions can keep each edit clear; check all practical details before publishing.
What should the first campaign promote?
Choose one real service with capacity and a clear booking route. A focused lunch or dinner brief is easier to evaluate than a general awareness campaign.
Want to see what we can create for your brand?
Start with a €490 creative pilot or message us directly.