Guide · Real estate marketing in Mallorca
Real estate video in Mallorca: how agents get property content in days with AI
Property in Mallorca sells on emotion: light, sea views, lifestyle. Ia Mallorca makes AI-produced real estate videos and campaign imagery for agents and developers, with human creative direction. Recent work includes real estate video for Svensk Fastighetsförmedling.
Why real estate needs more video
Buyers in Mallorca often come from abroad and discover properties on social media first. Short, atmospheric video stops the scroll far better than a static listing photo.
The challenge is volume: every listing, campaign and language needs its own content, and booking a production for each one is slow.
What we produce for property brands
Short real estate videos for Reels and TikTok, lifestyle campaign imagery that sells the Mallorca way of life, ad creative for brand awareness and lead campaigns, and content variations to test different audiences and languages.
For Svensk Fastighetsförmedling we produced an AI real estate video — you can watch it on our home page and work page.
AI video vs a traditional property shoot
A traditional shoot needs scheduling, crew, weather and editing, and often takes weeks from brief to final files. We deliver first concepts in 48–72 hours.
AI production does not replace accurate listing photography of a specific property. It is strongest for brand campaigns, lifestyle storytelling and ad creative that needs many variations.
Getting started
Most agencies start with the €490 creative pilot to see the quality, then move to a real estate plan from €290/month on a 6-month commitment (taxes extra; posting, ad management and media spend quoted separately).
Frequently asked questions
Can you make video of a specific property?
We focus on brand, lifestyle and campaign content. For exact representations of a listing, real photography of the property is still the right base — tell us what you need and we will advise.
How fast can we launch?
First concepts arrive in 48–72 hours.
Do we own the content?
Yes. You receive full commercial rights to the delivered material.
Want to see what we can create for your brand?
Start with a €490 creative pilot or message us directly.