A practical social media content plan for Mallorca beach clubs

Map the decisions guests make before booking

List the questions your team answers repeatedly: what can be reserved, how arrival works, what food is available and which dates are open. Turn those questions into content rather than assuming a scenic montage answers them. Give each post one job, with a link to the relevant current information. A guest planning a full afternoon needs more detail than someone discovering the venue for the first time.

Separate different experiences only if you actually offer them. Dining, lounging and a scheduled event may require different booking routes and different explanations. State applicable conditions clearly on the destination page and avoid suggesting that a general reservation includes something it does not. If a policy changes, update the saved content and booking information together so yesterday’s Reel does not create today’s misunderstanding.

Create a real visual map of the venue

Film arrival, the route into the venue, the seating areas and the food as guests receive it. Capture wide views as well as attractive details, because tight framing alone can hide the information someone needs to choose. Use the real setting and identify the location accurately. A venue near Puerto Portals should not borrow a dramatic coastline elsewhere on Mallorca to imply a view it cannot deliver.

Get permission before showing identifiable guests or staff, and avoid making visitors feel they have walked into an unannounced production. A real camera shoot is the better choice for crowd atmosphere, service and an honest sense of the space. AI can support a graphic campaign world or mood-led transitions, but actual pools, seating, food and shoreline access must be based on the venue’s real material.

Build a repeatable mix of content

Use three recurring strands: atmosphere, practical guidance and people. Atmosphere might follow a real afternoon through changing light; guidance can explain the booking journey; people can introduce a staff member with their permission. Make several short edits from each shoot, with readable captions and an opening that tells viewers what they will learn. Keep the location and action visible without relying on audio.

Prepare different language versions for the audiences you intend to reach. Spanish, English and German may call for different wording, not different factual promises. Keep approved terminology for booking categories and check that the linked page supports the language used in the ad. For a venue serving visitors around Palma or Andratx, accurate directions can be more useful than another generic caption about island life.

Plan for the season and for changes

Work backwards from confirmed opening dates and any genuinely scheduled events. Before opening, publish practical previews using current footage and clearly identified archive material where needed. Once operating, prioritise what is available now. Near the end of the season, confirm the last service dates and explain how to enquire about the next opening rather than leaving an old booking invitation running indefinitely.

Keep replacement creative ready for weather disruption or a change in operating plans. That does not mean presenting a rainy day as guaranteed sunshine; it means having a useful update instead of an unsuitable scheduled post. Assign someone to check comments and direct messages. Publishing beautiful creative without answering availability questions leaves the most useful part of the conversation unfinished, especially when guests are making plans from abroad.

Test the message before expanding production

Begin with a small set of assets around one bookable experience. Compare openings or calls to action while keeping other variables stable where possible. Track visits to the correct booking page, relevant messages and completed reservations if your systems allow it. Save questions that recur after publication: they are evidence of missing information and can guide the next edit more usefully than a preference for a particular visual style.

Ia Mallorca makes AI images, video and paid social creative, with full commercial rights to delivered content. Share approved venue footage, confirmed operating dates, booking links and visual restrictions before production. First concepts arrive in 48–72 hours; real estate plans start at €290/month (6-month commitment), taxes extra. Posting, ad management and media spend are quoted separately, so decide who owns publication, moderation and campaign delivery as well as the creative itself.

Frequently asked questions