Guide · AI characters
AI brand ambassadors: your own face for ads, without influencer contracts
An AI brand ambassador is a recurring character created for one brand. It can present products, appear in UGC-style videos and carry campaigns — in any setting and any language. Ia Mallorca builds these characters for brands such as Nõberu Stockholm and Nic Nac.
What is an AI brand ambassador?
Instead of hiring a different influencer for each campaign, the brand gets one consistent character designed around its identity. That character can appear in product videos, lifestyle images and ads month after month.
Examples from our work
For Nõberu Stockholm we created a UGC-style product video featuring an AI creator. For Nic Nac we produced a retro 3D video series that went viral, alongside lifestyle campaign images. Both are shown on our homepage.
Why it works for paid ads
UGC-style creative tends to feel native in feeds. With an AI character you can produce many versions — different hooks, settings and languages — and test them in ads without rebooking a creator.
How it works in practice
We design the character together with you, agree on look, tone and boundaries, and then use it in your monthly content. You approve every piece before it is published.
Frequently asked questions
Who owns the character?
The character is created for your brand, and you receive full commercial rights to the delivered material.
Will it look like AI?
We direct every piece for brand fit and quality and you approve everything before publishing. Where platforms require AI disclosure, we follow their rules.
Want to see what we can create for your brand?
Start with a €490 creative pilot or message us directly.